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Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. Large Majority of websites in fact incorporated web design aspects that negatively impacted their ability to be found in Search Engines. Very few of the companies had implemented any kind of Search Engine Optimization or placement campaign as part of their online marketing strategy. Even worse, many of these companies had not even considered search engines during the development stages of their web sites, apparently remaining completely unaware of the extent to which their site design could impact their visibility in search results.

One would assume that companies that spend thousands of dollars on website development would at least make sure their websites were Compatible With Search Engines.

Today online Consumers are using Search as the most frequent means to find websites. More Consumers than ever before were using the web.80% of Internet users do not venture beyond the third page of Search Engine Results.

Armed with these figures, you had assume that online businesses would take action to ensure their sites were as search engine compatible as possible and optimized to ensure they were found within the first three pages of results for their key search queries.

Search Engine Compatibility

It can be broadly defined as not employing design elements that hinder or in any way discourage search engines from indexing a website.

Search Engine Optimisation

It is simply defined as the use of search engines to Draw Traffic to a Website. It is the technique of Attaining a higher ranking in search engines and directories via changes to a site to make it more search engine compatible.

Common Web Design Elements that can impact a sites search engine compatibility include: The Title Element
The META Description Tag
The META keywords Tag
The Alt IMG Attribute
Text Links
Keyword-rich body text
Page file extensions
The Robots META Tag
Frames
Dynamic Content – Query Strings
Graphic Navigation Menus
Flash

To find the details that how to Optimize these elements to refer to my Other articles.