Search Engine Ranking Algorithms : BuySellExchangeLinks.com

Search engines use mathematical formulas to determine the rank of a web page. These mathematical formulas are called ranking algorithms. Although search engines don't reveal the exact algorithms,

All major search engines use the same principle to rank web sites. The exact ranking algorithms differ from search engine to search engine but the principle is the same.

Google explains the ranking algorithm on their company pages:
"Traditional search engines rely heavily on how often a word appears on a web page. Google uses Page Rank to examine the entire link structure of the web and determine which pages are most important.
It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first."

Google uses PageRank (which is a mathematical formula and not the green bar in the Google toolbar) and hypertext-matching analysis to rank your web pages. To get good results for the PageRank factor, you need good links from related pages that point to your site. It's a simple principle: if page a links to page b then it is a recommendation from page a to page b. The more links point to your web site, the better your rankings.

The quality of the links is also important. A link that contains the keyword for which you want to have high rankings in the link text is better than five links with the text Click here. A link from a web site that has a related topic is much better than links from unrelated sites or link lists.

Google explains hypertext-matching analysis as follows:
"Hypertext-Matching Analysis: Google's search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), Google's technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.
Google also analyzes the content of neighboring web pages to ensure the results returned are the most relevant to a user's query."

As Google analyzes the full content of your pages you also have to optimize the full content of your web pages. It is not enough to edit your meta tags.

Some people promise to submit your web site to 50,000 or more search engines.
There aren't thousands of search engines on the Internet. The majority of these 50,000 so called "search engines" are free for all (FFA) link pages or special interest web pages. Submitting your web page to thousands of FFA sites means that you'll end up with thousands of spam email messages.

There's only a handful of search engines that can really bring visitors to your web site. As always, it's quality that matters, not quantity. For this reason, you should concentrate on the important search engines when you submit your web site to search engines.
Currently, there are only four major players: Google, Yahoo, MSN Search and Ask.com. They are responsible for the bigger part of the search engine traffic you can get because they also power other search engines, for example the search engine on AOL.com displays Google results.

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