• Overview Of Search Engine Optimization
• Search Engine Optimization For Websites
• Search Engine Ranking Algorithms
• Keywords Optimization Building Stone Of SEO
• Inbound And OutGoing Links
• Search Engine Optimisation Tips

• Link Popularity Check Tool

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The following tips and techniques can help you to improve the ranking of your web site:

1. Avoid Flash and other multimedia elements Most search engines cannot index Flash pages. The normal text content on your web pages mattersmost to search engines. If you must use Flash on your web site, make sure that you also offer
normal text for the search engines.

2. Don't use frames Don't use frames on your web site if you want to have high search engine rankings.If at all possible, avoid frames. Many search engines have difficulty with frames and it is very difficult to get high search engine rankings for web sites that use frames.

Google says about frames: "Reasons your site may not be included: Your page uses frames.Google supports frames to the extent that it can. Frames tend to cause problems with searchengines, bookmarks, emailing links and so on, because frames don't fit the conceptual model of theweb (every page corresponds to a single URL). If a user's query matches the site as a whole,Google returns the frame set. If a user's query matches an individual page on the site, Googlereturns that page. That individual page is not displayed in a frame -- because there may be no frameset corresponding to that page."

3. Avoid dynamically created web pages Some search engines can index dynamically pages to a point, but even Google states that they have problems with dynamically created pages: "Reasons your site may not be included in Google: Your
pages are dynamically generated. We are able to index dynamically generated pages. However,because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index."

4. Don't use welcome pages Some web pages use a "Welcome to our web site" image with a link to the actual site as the indexpage for the web site. Don't do this. Some search engines might not follow the link on the welcomepage. In addition, most web surfers don't like these welcome pages.

5. Avoid special characters in your URL Most search engines have problems indexing web pages when their URLs contain special characters. The following special characters are known to be "search-engine-spider-stoppers":
ampersand (&)
dollar sign ($)
equals sign (=)
percent sign (%)
question mark (?)

6. Choose a reliable and fast hosting service Your web page should be hosted by a reliable hosting service. Otherwise, it could happen that yourweb server is down when a search engine spider tries to index it. If your web site fails to respond when the search engine's index software program visits your site, your site will not be indexed. Even worse, if your web site is already indexed and the search engine spider finds that your site is down,you'll possibly be removed from the search engine database. It's essential to host your web site on servers that are very seldom down.
You may also want to limit the size of your homepage to less than 60K. It'd also benefit the still numerous users that connect to the Internet with a slow modem. For even the casual Internet user,the performance of a Web site can make the difference between pleasure and frustration.